Bom Dia Acai was entering a saturated açaí market in Westlake Village with no digital presence, competing against established chains with existing customer bases and online ordering systems. Their authentic Brazilian approach needed to translate digitally without getting lost in the wellness food noise.
We built a custom website integrated with Toast POS that emphasized their unique sourcing story—owners who personally select açaí in Brazil—while streamlining the ordering process. Through vibrant product photography that showcased fresh, local ingredients alongside authentic Brazilian tradition, we created a visual identity that communicates quality over trends. This rapid four-week deployment ensured they launched with full digital capabilities, capturing both foot traffic and delivery orders from opening day.
Sometimes the most powerful brand story is simply the truth about how much you care about what you serve.
Bom Dia Acai proves that authenticity beats marketing gimmicks in the wellness food space. By centering their digital presence around the owners' genuine connection to Brazilian açaí culture—literally traveling to source product—we created differentiation that established chains can't replicate.
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(2016-25©)
