Good Boy Golf faced the complex challenge of building both DTC and B2B revenue streams while competing against established golf brands with decades of market dominance. Their original brand couldn't communicate their rebellious spirit or effectively showcase custom merchandise capabilities to potential partners. We developed distinct customer journey maps and conversion funnels for both audience segments, creating a brand flexible enough for consumer appeal yet sophisticated enough for B2B partnerships.
Through strategic partner lookbooks and comprehensive event branding support, we positioned Good Boy Golf as not just an apparel brand but a full-service merchandise partner. This dual-focus strategy enabled them to capture individual consumers while scaling through strategic B2B relationships.
Good Boy Golf demonstrates that modern apparel brands must think beyond single revenue streams. By building infrastructure that seamlessly serves both individual golfers and corporate partners, we created a business model where B2B success amplifies brand awareness while DTC sales prove market validation.
This symbiotic approach turned what could have been competing priorities into complementary growth engines.
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(2016-25©)
