Pizza Cookery faced a dual challenge: their decades-old brand had become dated for younger audiences while their two locations had developed inconsistent branding that confused customers and diluted brand equity. Each location's distinct visuals meant marketing efforts couldn't scale and customers didn't recognize them as the same restaurant.
We developed a unified visual identity that extracts timeless elements from their history and reframes them through contemporary design principles—creating one cohesive system that works across both locations. This approach attracted younger diners through elevated, Instagram-worthy design while maintaining recognition for loyal customers. The universal brand language finally allowed for efficient marketing campaigns and consistent customer experiences regardless of location.
The most successful rebrands don't just modernize; they unify, allowing heritage restaurants to scale their story without losing their soul.
Pizza Cookery's rebrand demonstrates that restaurant legacy isn't a limitation—it's an asset waiting to be reframed. By creating a unified system that works across locations while bridging generational divides, we transformed fragmented restaurants into a cohesive brand.
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(2016-25©)
